Communicate information relating to West End Musicals.
To communicate information relating to West End Musicals. To be communicated out at no cost and built for consumer convenience. Promoting a special ticket promotion.
Installed Mobile Servers into London cabs, hard wired into ignition system and aerials mounted into roof lining. Customer's then would receive offers within the cab, and passers by up to 350 metres.
4 cabs 1 week trial the service sent out 110,493 invitations for information, and has seen 69,401 people request and receive the information. This saw over 145 tickets sold in the first 3 days.