Digital signage is an electronic solution
that displays information, advertising animations and other messages.
Digital signs are often found in public and private environments, such as retail stores, corporate buildings, education, supermarkets, hotels and for public information.
Advertising using digital signage is a form of out-of-home advertising in which content and messages are displayed on digital signs such as LCD panels with a goal of delivering targeted content to specific locations at pre-defined times.
The Benefits of Digital Signage
Dynamic digital signage grabs your customer's attention and influences they're buying decision right at the point of purchase and eliminates the high cost of creating and distributing print advert campaigns. Digital signage is instant and offers the ability to change promotions immediately to suit your specific target market. These solutions benefits over traditional marketing methods by allowing content to be exchanged swiftly and easily, even animations or live news can be shown. Displays can adapt to the context and audience, even interactively via other mobile methods such as wifi and bluetooth.
It can offer superior return on investment compared to temporary and/or promotional signs since it offers the opportunity for multiple advertising opportunities at one site.